Graphic Design
Being an MGD Certified Graphic Designer, I am able to create design collateral for my clients based on direct guidance and feedback from them, while utilizing my knowledge of Marketing and Design to ensure all design output effectively informs as well as captivates.
direct MAIL
In an increasingly digital world, Direct Mail continues to be an effective method of outreach for many of my clients. While the business world is definitely incorporating more and more digital advertising into overall marketing practices, there continues to be a solid demographic that is best reached through Direct Marketing, and my clients utilize this medium well.
WEBSITE & SOCIAL MEDIA
Social Media posts, regardless of the intention, need to grab attention fast, yet still convey enough information to prompt the viewer to follow up. Whether my social media designs are intended to convey a simple and quick message or to motivate the viewer to click on a link, I make sure to keep them short, sweet, and clear.
BRANDING & LOGO DESIGN
Every time I sit down with new clients to discuss a branding plan, I spend a lot of time listening to them talk about their businesses, their products/services, their values, and their overall likes and dislikes before even delving into the conversation about what they want for their branding, messaging and logos. This information helps me get to know them better, and why they do what they do. All this information goes into my brand creation and logo design.
PROPOSALS & Presentations
I have produced many Proposals and Presentations, some over 100 pages long. These proposals incorporate a great deal of information including the subject, the market, objectives and action plans. I sometimes work with short lead times, and utilize strong logistical planning and organization to complete collateral of this size. A winning piece often results in a great deal of follow-up marketing collateral design based on the look of the proposal, so design, layout, and effectiveness are extremely important.
EMAIL MARKETING
Email Marketing is one of the most effective and cost-efficient marketing mediums today. Designing a great piece that captivates and inspires a call to action is made more valuable through the ability to track its success.
BROCHURES
Brochures continue to be a marketing mainstay in many industries. Balancing professional images and branding with powerful messaging and contact information helps my clients to provide takeaway information to both customers and prospects.
POSTERS & BANNERS
A poster can be a powerful visual aid when used correctly. Meant convey a short but powerful message, well-designed posters placed properly can grab a great deal of attention.
other collateral
I’ve been tasked with creating a variety of different content both print and digital for a wide array of clients. I’ve designed many book covers, coupons, menus, flyers, brochures, and magazine spreads to name a few. My skills and scope grow with every piece I design.
All information and designs contained within this website, including information and designs linked to this website, are the property of Design by Alex, LLC and/or its clients. Information is dated or may have been altered, so should not be considered accurate.
Unauthorized use of information and/or designs displayed in this website is strictly prohibited.
